"CREATIVE INTELLIGENCE AT WORK"
WE get Your Brand's voice - heard
We're a full-service, marketing organization that effectively combines the art & science of marketing to create extremely successful outlier solutions
Sam R. Goldstein's
unique divergent perspective gives him the power to unearth a brand's unique story & voice... and create a strong, sustainable
emotional bond.
Sam & his team
load their palettes
with precise data while
working closely with their client to define
the right story in the right voice.
Brand Voice
To Differentiate &
Sustain Your Brand
Sam and his team will:
Do Deep-Dive
Research to Assimilate
with the Brand
including its strengths, weaknesses, & challenges
Clearly Identify And 'Become'
the Defined Target
including their needs, wants, desires, & behavioral habits
Find and Analyze Market Trends & Cultural Change
to identify opportunities & sustainability
This provides the intelligence for the creative deviant process
Digital - Olympic Support
From The Artist's Deviant Perspective
ART & MARKETING: Work created with
imagination & skill to express important ideas
and induce emotional feelings
"Deviation is the ultimate source
of growth and innovation."
"I am a ROI-building, results-oriented, divergent-thinking, Marketing Artist."
Sam R.Goldstein
Only
Sam R. Goldstein
can provide his unique divergent
perspective to the project at hand
Sam R.Goldstein
"Helming"
Collage material: Black&white photo, gif, and painting
Creative Deviant
Sam R. Goldstein
Born February 21, Sam’s first words were:
“New!” & “Improved!”
Sam’s newborn vision was clear:
“Create!” & “Innovate!”
Sam skillfully took his first steps as a writer.
Walked impressively as a creative director.
And successfully runs… his own business.
Sam's extraordinary team is a playground filled with the best ad hoc professionals dedicated to their client's success
Sam's more complete work summaries.... after form (scroll to last pages)
Raised By The Best: NYC Agencies
At Case & McGrath... as a writer... name-on-the-door Gene Case nurtured Sam’s creativity. From ABC News to Banquet Chicken to Midlantic Banks—Mennen Men’s Products to Women’s Underalls — Sam’s keys were clicking. Sam wrote on everything...Gene suggested Sam write on paper.
Saatchi / Dancer Fitzgerald & Sample’s Creative Director Stan Becker persuaded Sam to bring his creativity here and write on Toyota Cars, Arby’s Restaurants, Chef Saluto Pizza, Yoplait Yogurt, Olympia Beer, Peter-Paul Cadbury… Sam asked if he could please write on paper.
Then Grey Advertising’s David Upright made Sam an impressive offer. At Grey, Sam was made V.P. Creative Director. He quickly won over Hasbro Toys, kept
Hanes Pantyhose from running, secured National Highway Safety, improved the health of Upjohn Pharmaceuticals, and had Goodrich Radials benefit from his tireless efforts.
In NYC Sam partnered with Joe V. to form:
Joe&Sam Advertising "the first names in advertising"
In CT, Sam taught marketing & founded:
SAM & Milo Advrtising dba thePOWERco. Marketing
Sam studied, participated & was immersed in NYC's BUSINESS & ART World
Sam has worked with & directed some of the world's most renowned celebrities
work samples
Venue / Experiential Marketing
Real Estate / Home
High-End Home Décor
Landscape / Pool
Apparel
High-End Real Estate
Digital - High-End Home Décor
Sam created the position line"HOME LIFE STYLE" and to support it... an online publication called: KLAFFStyle
The initiative was a combination of inbound, outbound & content marketing supported with digital & traditional communications that generated unprecedented results
He and his team integrated the marketing to maximize the publication's engagement and SEO.
The product catalog was hyperlinked throughout the publication's content. This was done for the store's five different departments. Here is an abridged example for KLAFFS Kitchens...
Digital - Celebrity Chefs
Digital- Kitchen Products & Designs
Digital - 50+ Celebrity Chef Recipes
Digital -KLAFFStyle Kitchen Designers
Magazine Spreads
Fragrance
Lifestyle
Cosmeceuticals
Sportswear
Undergarments
Auto Parts
Quick Serve Restaurants
The company did not have 'appetizing' food photography...
until Sam did an extensive food photo shoot for them
Ask Sam about his work in PLAY...
And the cultural transformation he did to increase Hasbro's bottomline.
Toy & game advertising was mostly all traditional television. Hundreds of thousands of feet of film (and many wonderful stories).
Sam convinced the client to do a print ad on the back of DC Comics.
Easter Egg: This print ad can be found in
"Stranger Things" Season 3 Episode 5
Let Sam know if you found it.
Sam's Toy work includes but is not limited to:
Star Wars, Super Powers, Starting Lineup, Care Bears, Centurions, Spirograph, Beetlejuice, Chuck Norris, Ghostbusters, Silverhawks, Skyball... and more
Sam knows PLAY and has worked extensively in toys & games
Principles of Engagement
Master Level Status
Sam R.Goldstein
And Finally...
Sam is not only an expert in his field...
but he is also an exceptional EDUCATOR
Since 1998, Sam has taught courses in marketing, branding, integrated communications, critical thinking, and advertising at various colleges including Sacred Heart University’s Welch College of Business & Technology, Parsons New School & School of Visual Arts.
Work With Sam to get a deviant's advantage -
to define your voice, tell your story and increase your bottomline
Educator
Sacred Heart University
Participating Faculty / Instructor / Lecturer:
Principles of Marketing
Integrated Marketing
Branding
Critical Thinking
Unquowa School K-8
On call sub since 2001
Parsons New School & School of Visual Arts
Advertising
education
Bachelor of Fine Arts / Media Arts Major
School of Visual Arts
Fine Arts & Business Major
University of Hartford
Robert McKee's Storytelling Seminar
Graduate with self-proclaimed honors
Working With Sam Strengths
Let's WOrk Together
"Contact me.
Let's chat to see how we can move onward & upward."
Cheers
Sam R. Goldstein
Please fill out the form below
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Sam R. Goldstein continues to make brilliant strides as a Strategic Marketer & Critical Thinking.
Sam skillfully took his first steps as a copywriter. Walked impressively as agency creative director - that led him to successfully run his own company.
Along the way, Sam has acquired an impressive network of influential colleagues and friends.
Working with world-renowned futurist Watts Wacker, Sam was essential in the cultural transformation of Hasbro, Inc. Sam helped this extraordinary toy and game company understand that they are actually a PLAY company. This led to the repositioning of their mission: Creating the World’s Best Play and Entertainment Experiences. Making the World A Better Place For All Children, Fans, and Families… Which led to their growth: 2007 $3.4B… in 2016 $5.0B – and in 2022 $11.7B… and those numbers keep increasing. https://corporate.hasbro.com
Sam's competencies include: creative deviance, innovation, ideation, real estate, hospitality, entertainment, and more. As well as....
Persuasive PR; cultural transformation; futuring; branding; broadcast creation & production; cross-platform integrations and a unique combination of creative and analytical intelligence used to unearth strategically effective marketing initiatives. Ta-da.
Seeing the trend toward local live-entertainment, Sam created & facilitated the extremely successful marketing initiative for Fairfield Theatre Company (FTC), a live music venue. The metrics for success: $2 a-ticket goes to the town. Before Sam’s initiative… less then $2k went to the town. Sam’s first year of implementation, the town received over $22k. Today, using Sam’s foundation, FTC generates an annual average of $4.5 million. His initiative was also the catalyst for the resurgence and growth of downtown Fairfield, Connecticut. https://fairfieldtheatre.org/
Discovery Museum
Klaff’s Luxury Home Design Store
Young Pharmaceutical
William Pitt / Sotheby’s International Realty
Auto Safety Association of America
NAPA
NuKitchens
Arethusa Farms
Ridgefield Playhouse (Projects)
Gathering-Of-The-Vibes (Pro-Bono)
GlenGate Pool & Property
Dermatological Cosmetic Laboratories
Starter Sportswear
MLB, NBA, NHL & FIFA
JE Morgan / Duofold Thermal Underwear
Capital Mercury Apparel
Kangol Hats
Duchess Restaurants
Volvo of Westport
Key Hyundai
Buckeye Insurance Group
Wild Adventures Theme Park
Habitat for Humanity ReStore (Pro-Bono)
Lockwood-Mathews Mansion Museum