"CREATIVE INTELLIGENCE AT WORK"

WE get Your Brand's voice - heard


We're a full-service, marketing organization that effectively combines the art & science of marketing to create extremely successful outlier solutions

Sam R. Goldstein's

unique divergent perspective gives him the power to unearth a brand's unique story & voice... and create a strong, sustainable

emotional bond.


Sam & his team

load their palettes

with precise data while

working closely with their client to define

the right story in the right voice.

Brand Voice

To Differentiate &

Sustain Your Brand

Sam and his team will:

Do Deep-Dive

Research to Assimilate

with the Brand

including its strengths, weaknesses, & challenges

Clearly Identify And 'Become'

the Defined Target

including their needs, wants, desires, & behavioral habits

Find and Analyze Market Trends & Cultural Change

to identify opportunities & sustainability


This provides the intelligence for the creative deviant process

Digital - Olympic Support

From The Artist's Deviant Perspective

ART & MARKETING: Work created with

imagination & skill to express important ideas

and induce emotional feelings

"Deviation is the ultimate source

of growth and innovation."

"I am a ROI-building, results-oriented, divergent-thinking, Marketing Artist."

Sam R.Goldstein

Only

Sam R. Goldstein

can provide his unique divergent

perspective to the project at hand

Sam R.Goldstein

"Helming"

Collage material: Black&white photo, gif, and painting

Creative Deviant

Sam R. Goldstein

Born February 21, Sam’s first words were:

New!” & Improved!


Sam’s newborn vision was clear:

Create!” & Innovate!”

Sam skillfully took his first steps as a writer.

Walked impressively as a creative director.

And successfully runshis own business.

Sam's extraordinary team is a playground filled with the best ad hoc professionals dedicated to their client's success

Sam's more complete work summaries.... after form (scroll to last pages)

Raised By The Best: NYC Agencies

At Case & McGrath... as a writer... name-on-the-door Gene Case nurtured Sam’s creativity. From ABC News to Banquet Chicken to Midlantic BanksMennen Men’s Products to Women’s Underalls Sam’s keys were clicking. Sam wrote on everything...Gene suggested Sam write on paper.


Saatchi / Dancer Fitzgerald & Sample’s Creative Director Stan Becker persuaded Sam to bring his creativity here and write on Toyota Cars, Arby’s Restaurants, Chef Saluto Pizza, Yoplait Yogurt, Olympia Beer, Peter-Paul Cadbury… Sam asked if he could please write on paper.

Then Grey Advertising’s David Upright made Sam an impressive offer. At Grey, Sam was made V.P. Creative Director. He quickly won over Hasbro Toys, kept

Hanes Pantyhose from running, secured National Highway Safety, improved the health of Upjohn Pharmaceuticals, and had Goodrich Radials benefit from his tireless efforts.

In NYC Sam partnered with Joe V. to form:

Joe&Sam Advertising "the first names in advertising"

In CT, Sam taught marketing & founded:

SAM & Milo Advrtising dba thePOWERco. Marketing

Sam studied, participated & was immersed in NYC's BUSINESS & ART World

Sam has worked with & directed some of the world's most renowned celebrities

work samples

Venue / Experiential Marketing

Real Estate / Home

High-End Home Décor

Landscape / Pool

Apparel

High-End Real Estate

Digital - High-End Home Décor

Sam created the position line"HOME LIFE STYLE" and to support it... an online publication called: KLAFFStyle


The initiative was a combination of inbound, outbound & content marketing supported with digital & traditional communications that generated unprecedented results


He and his team integrated the marketing to maximize the publication's engagement and SEO.


The product catalog was hyperlinked throughout the publication's content. This was done for the store's five different departments. Here is an abridged example for KLAFFS Kitchens...

Digital - Celebrity Chefs

Digital- Kitchen Products & Designs

Digital - 50+ Celebrity Chef Recipes

Digital -KLAFFStyle Kitchen Designers

Magazine Spreads

Fragrance

Lifestyle

Cosmeceuticals

Sportswear

Undergarments

Auto Parts

Quick Serve Restaurants

The company did not have 'appetizing' food photography...

until Sam did an extensive food photo shoot for them

Ask Sam about his work in PLAY...

And the cultural transformation he did to increase Hasbro's bottomline.

Toy & game advertising was mostly all traditional television. Hundreds of thousands of feet of film (and many wonderful stories).


Sam convinced the client to do a print ad on the back of DC Comics.


Easter Egg: This print ad can be found in

"Stranger Things" Season 3 Episode 5


Let Sam know if you found it.

Sam's Toy work includes but is not limited to:

Star Wars, Super Powers, Starting Lineup, Care Bears, Centurions, Spirograph, Beetlejuice, Chuck Norris, Ghostbusters, Silverhawks, Skyball... and more

Sam knows PLAY and has worked extensively in toys & games

T.V.

WORK


radio

WORK



Principles of Engagement


Master Level Status

Sam R.Goldstein

And Finally...

Sam is not only an expert in his field...

but he is also an exceptional EDUCATOR


Since 1998, Sam has taught courses in marketing, branding, integrated communications, critical thinking, and advertising at various colleges including Sacred Heart University’s Welch College of Business & Technology, Parsons New School & School of Visual Arts.


Work With Sam to get a deviant's advantage -

to define your voice, tell your story and increase your bottomline

Educator

Sacred Heart University

Participating Faculty / Instructor / Lecturer:

  • Welch College of Business & Technology

Principles of Marketing

Integrated Marketing

Branding

  • College of Arts & Science

Critical Thinking

Unquowa School K-8

On call sub since 2001


Parsons New School & School of Visual Arts

Advertising


education

Bachelor of Fine Arts / Media Arts Major

School of Visual Arts

Fine Arts & Business Major

University of Hartford

Robert McKee's Storytelling Seminar

Graduate with self-proclaimed honors

Working With Sam Strengths

  • Intelligent creative deviance
  • The right story in the right voice
  • Emotional connection
  • Engagement across all platforms
  • Cultural forecasting
  • Quantified marketing expertise
  • Positive bottom-line results
  • Inspire, educate & motivate

Let's WOrk Together

"Contact me.

Let's chat to see how we can move onward & upward."

Cheers

Sam R. Goldstein

Please fill out the form below

Scroll past form for more reading

Sam R. Goldstein continues to make brilliant strides as a Strategic Marketer & Critical Thinking.

Sam skillfully took his first steps as a copywriter. Walked impressively as agency creative director - that led him to successfully run his own company.

Along the way, Sam has acquired an impressive network of influential colleagues and friends.

Working with world-renowned futurist Watts Wacker, Sam was essential in the cultural transformation of Hasbro, Inc. Sam helped this extraordinary toy and game company understand that they are actually a PLAY company. This led to the repositioning of their mission: Creating the World’s Best Play and Entertainment Experiences. Making the World A Better Place For All Children, Fans, and Families… Which led to their growth: 2007 $3.4B… in 2016 $5.0B – and in 2022 $11.7B… and those numbers keep increasing. https://corporate.hasbro.com

Sam's competencies include: creative deviance, innovation, ideation, real estate, hospitality, entertainment, and more. As well as....

Persuasive PR; cultural transformation; futuring; branding; broadcast creation & production; cross-platform integrations and a unique combination of creative and analytical intelligence used to unearth strategically effective marketing initiatives. Ta-da.


Seeing the trend toward local live-entertainment, Sam created & facilitated the extremely successful marketing initiative for Fairfield Theatre Company (FTC), a live music venue. The metrics for success: $2 a-ticket goes to the town. Before Sam’s initiative… less then $2k went to the town. Sam’s first year of implementation, the town received over $22k. Today, using Sam’s foundation, FTC generates an annual average of $4.5 million. His initiative was also the catalyst for the resurgence and growth of downtown Fairfield, Connecticut. https://fairfieldtheatre.org/

Discovery Museum

Klaff’s Luxury Home Design Store

Young Pharmaceutical

William Pitt / Sotheby’s International Realty

Auto Safety Association of America

NAPA

NuKitchens

Arethusa Farms

Ridgefield Playhouse (Projects)

Gathering-Of-The-Vibes (Pro-Bono)

GlenGate Pool & Property

Dermatological Cosmetic Laboratories

Starter Sportswear

MLB, NBA, NHL & FIFA

JE Morgan / Duofold Thermal Underwear

Capital Mercury Apparel

Kangol Hats

Duchess Restaurants

Volvo of Westport

Key Hyundai

Buckeye Insurance Group

Wild Adventures Theme Park

Habitat for Humanity ReStore (Pro-Bono)

Lockwood-Mathews Mansion Museum